Semiotics

Semiotics means the study of signs. It helps us to understand how humans 'read' or make meaning of the images, pictures and visual signs that they see.

A sign refers to a meaning other than itself; it works as a pointer, giving directions to think in a certain way. (Cultures may alter how signs are perceived)

Key Names of those who developed the discipline semiotics

Ferdinand de Saussure

Charles Pierce

Roland Barthes

For more information go to http://viz.cwrl.utexas.edu/node/71

In class we did a task to see what connotations we got from certain symbols and words.

Different things could be connoted from the signs, they could have more than one definite meaning, this is called Polysemy.